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Home > Blog > Where Are Buyers Coming From? Migration Trends That Shape San Diego’s Mortgage Market

Where Are Buyers Coming From? Migration Trends That Shape San Diego’s Mortgage Market

by Alex Moore
6 min read
10/30/2025 03:44 PM
buyer

Inbound Migration: Who’s Moving to San Diego

San Diego continues to attract a steady flow of new residents despite high home prices and affordability challenges. Migration trends are shaping who buys, what they buy, and how much they can spend. These shifts are changing the dynamics of the local mortgage market, and Lending Bee is here to help you navigate it all.

Buyers from Other California Metros

A significant share of new homebuyers in San Diego are coming from other parts of California. The most common sources are Los Angeles and the San Francisco Bay Area. These areas are known for their high home prices and competitive markets. When buyers move from these locations to San Diego, they often bring larger budgets and are ready to act quickly.

This migration trend impacts local demand. Higher-budget buyers increase competition, especially for mid-range and upscale homes. Lending Bee helps clients compete by offering fast pre-approvals and customized mortgage solutions that let buyers make strong offers.

Relocations from Out of State

San Diego also attracts buyers from out of state, including Texas, Arizona, and even East Coast metros like New York City. These buyers are drawn to San Diego’s coastal lifestyle, strong job market, and pleasant climate. Many bring remote work flexibility or retiree equity, giving them an edge in bidding wars.

Lending Bee works with relocating buyers to streamline the mortgage process. We handle everything from document collection to local underwriting, helping out-of-state clients close quickly.

Local Movers Staying Within the Metro

While much attention is focused on newcomers, the majority of buyers in San Diego are moving within the region. These local movers often include families upgrading to larger homes, professionals seeking shorter commutes, or retirees downsizing. Redfin data shows that about 74% of San Diego buyers are staying local.

Lending Bee understands the nuances of local buying. We guide current homeowners through the transition process, from selling their existing home to securing financing for their next purchase.

Outbound Migration: Who’s Leaving San Diego

Although San Diego remains a desirable place to live, rising home prices and cost of living are prompting some residents to leave. Popular outbound destinations include Riverside County, Las Vegas, and Phoenix. These areas offer lower home prices and a slower pace of life.

For sellers exiting the market, Lending Bee provides refinance options, home equity solutions, and sale-bridge financing. We make sure clients leave with maximum value and minimal stress.

Demographic Shifts: A Changing Homebuyer Profile

San Diego is experiencing growing diversity in its homebuyer population. Hispanic households now make up over one-third of the region’s population. However, homeownership rates among Hispanic and Black households remain lower than average.

This creates a significant opportunity for inclusive mortgage services. Lending Bee is committed to helping underserved communities build wealth through homeownership. We offer educational resources, bilingual support, and access to down payment assistance programs designed for first-time buyers.

Rising Purchase Loan Volumes Despite Modest Growth

Interestingly, even though San Diego’s population growth is relatively flat, mortgage activity is on the rise. Industry forecasts predict purchase loan volume will grow by over 30% between 2023 and 2026. This increase is not driven by a population surge, but by higher home values and larger mortgage sizes.

Buyers entering the market often have more capital, either from prior home sales or high-paying jobs. Lending Bee ensures buyers are matched with mortgage options that maximize their buying power without overextending their budgets.

Affordability and Market Pressure

San Diego’s median home price exceeds $900,000 in many neighborhoods. For first-time and lower-income buyers, this presents a serious challenge. At the same time, those coming from higher-cost areas often view San Diego homes as relatively affordable, which fuels continued competition.

Lending Bee helps buyers overcome affordability hurdles through flexible loan structures, competitive interest rates, and programs tailored for smaller down payments. We guide clients through every step to make homeownership achievable even in a tight market.

Shifting Market Conditions: More Inventory, Slower Sales

Although San Diego remains a strong seller’s market, conditions are slowly shifting. Inventory is increasing, and homes are staying on the market longer. These trends signal a gradual move toward market balance.

This creates opportunities for buyers who were previously priced out. With more time to make decisions and room to negotiate, having your mortgage ready is more important than ever. Lending Bee helps you act quickly when the right property comes along.

How Migration Trends Affect Homebuyers

Competitive Pressure from Relocating Buyers

Buyers from areas like Los Angeles or San Francisco often have higher budgets and aggressive timelines. This can make the market feel less accessible for local buyers. Lending Bee gives local buyers the tools they need to compete, including fast approvals, strategic loan options, and clear financial planning.

Opportunity for Homeowners Looking to Move Up

If you already own a home in San Diego, now is a great time to consider selling. Inbound migration keeps demand high, especially for well-maintained homes in desirable neighborhoods. Lending Bee helps current homeowners unlock their equity and transition smoothly into their next home.

Challenges for First-Time Buyers

For those entering the market for the first time, competition and high prices can feel discouraging. Lending Bee specializes in helping first-time buyers succeed. We offer guidance on credit improvement, down payment support, and government-backed loan programs.

Neighborhood Opportunity Driven by New Demographics

As the buyer profile becomes more diverse, demand is spreading into neighborhoods that were once overlooked. These emerging areas offer more value and long-term growth potential. Lending Bee monitors local market trends and helps buyers identify promising opportunities.

Lending Bee: Your Mortgage Partner in a Changing Market

Customized Mortgage Strategies

Lending Bee doesn’t believe in one-size-fits-all loans. We take the time to understand each client’s financial picture, goals, and timeline. Whether you’re moving from across town or across the country, we design a mortgage strategy that fits your unique situation.

Support for Relocating Buyers

If you’re moving to San Diego, Lending Bee ensures a smooth transition. We provide fast pre-approvals, virtual consultations, and local market insights. Our team helps you stay competitive and confident in a new real estate environment.

Solutions for Affordability Challenges

When affordability is a barrier, Lending Bee offers creative solutions. From adjustable-rate mortgages to first-time buyer programs, we help clients secure homes within their budget. Our team is proactive in identifying ways to make your purchase more attainable.

Guidance in a Shifting Market

As the San Diego market adjusts, timing and financing strategies are more important than ever. Lending Bee tracks local trends and advises clients on when to act. We help buyers and sellers make decisions that align with both personal goals and market conditions.

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