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Home > Blog > Affording a Home in San Diego: Income Needed vs. Rental Costs in 2025

Affording a Home in San Diego: Income Needed vs. Rental Costs in 2025

by Alex Moore
5 min read
07/29/2025 02:58 PM
San Diego

Homeownership Income Thresholds in San Diego

In 2025, San Diego remains one of the most expensive housing markets in the country. The median price for a single-family home ranges from $889,000 to over $1 million, depending on the neighborhood. To afford a home at this price point, buyers typically need an annual income between $241,000 and $267,000. This estimate assumes a 20% down payment, a 30-year fixed mortgage, and spending no more than 30% of gross income on housing.

This income requirement places homeownership well beyond the reach of many middle-income households. Despite some leveling off in prices, the cost of purchasing a home remains significantly higher than renting, especially when factoring in mortgage rates that hover between 6.5% and 7%.

Average Rental Costs in 2025

The rental market in San Diego is more accessible than homeownership, though still expensive by national standards. As of mid-2025, the average rent across all unit types is around $3,115 per month. That equates to an annual income requirement of roughly $106,200, using the same 30% affordability rule.

Rents vary widely by neighborhood. In upscale areas like Little Italy, monthly rent can exceed $3,600 for a one-bedroom apartment. Carmel Valley averages $3,360 per month. On the more affordable end, areas like City Heights and Talmadge offer rents closer to $1,850 to $1,900. Even so, renters in these lower-cost neighborhoods must still earn close to $75,000 per year to meet affordability standards.

Comparing Buying and Renting

There is a clear affordability gap between buying and renting in San Diego. The income needed to buy a median-priced home is more than double what’s required to rent. While renters need just over $100,000 in income, homebuyers need at least $240,000—and that’s assuming favorable mortgage terms.

Rising home prices, limited inventory, and high interest rates contribute to this gap. Renting remains the more practical choice for most San Diego residents, especially for those without significant savings for a down payment or those not planning to stay in the area long-term.

City Income Benchmarks and Affordability Standards

San Diego uses the Area Median Income (AMI) to define housing affordability. In 2025, the AMI for a family of four in San Diego County is $130,800. Households earning 60% of the AMI—about $78,480—should spend no more than $1,962 per month on housing.

However, many renters exceed this threshold. Households classified as extremely low income often spend more than 50% of their income on rent. This level of cost burden puts financial stress on families, limiting their ability to save or invest in future homeownership.

Rental Increases and Neighborhood Trends

From 2019 to 2024, average asking rents in San Diego increased by nearly 25%, adding over $500 to monthly housing costs. This trend continued into 2025, especially in popular neighborhoods. Little Italy saw rent increases of 23% year-over-year, while Carmel Valley experienced a 13% jump.

In contrast, rents in City Heights and Talmadge remained relatively stable. These areas offer some of the last affordable options for renters seeking proximity to downtown San Diego without the premium prices.

Rent vs. Buy: Financial Considerations

The price-to-rent ratio in San Diego remains above 30, indicating that renting is more cost-effective in the short term. Homeownership involves not just a mortgage but also property taxes, insurance, maintenance, and potentially HOA fees.

For households planning to stay in San Diego less than five years, renting typically offers greater financial flexibility. However, long-term renters miss out on the equity-building potential of homeownership. That’s where strategic financial planning becomes essential.

Mortgage Rates and Market Forecast

Mortgage interest rates are expected to remain high throughout 2025, staying above 6.5% for most loan types. This continues to suppress affordability, particularly for first-time buyers. Even if home prices remain flat or decline slightly, high interest rates can still make monthly mortgage payments unaffordable.

Forecasts suggest that home prices may decline slightly in 2025 before stabilizing. Some analysts predict a modest 2% to 3% drop in median prices, while others see little to no change. Regardless, these adjustments are unlikely to significantly close the gap between buying and renting.

Lending Bee’s Role in Bridging the Gap

Lending Bee understands the unique challenges of affording a home in San Diego. We offer customized mortgage solutions to match your financial goals, whether you’re buying your first home or exploring investment opportunities.

Lending Bee provides personalized guidance to help you determine how much home you can afford. We explain the impact of interest rates, down payment options, and credit scores in simple, clear terms. Our team ensures you understand every step of the mortgage process.

If you’re not ready to buy, Lending Bee helps you build a path to future homeownership. We offer planning tools and financial education to prepare you for a competitive market. When you’re ready, we provide fast pre-approvals, competitive rates, and expert support to help you secure the right property.

Planning Ahead with Lending Bee

Whether you’re deciding between renting and buying or trying to make sense of San Diego’s market dynamics, Lending Bee is here to help. Our advisors take the time to understand your situation and recommend the best loan products for your needs.

We stay current on local market trends, city income limits, and affordability benchmarks, so you don’t have to. Lending Bee ensures you’re not just getting a loan—you’re gaining a partner committed to your financial success.

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